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AFRIMA appoints Magic System leader country director in Cote D’Ivoire

By Sam Anokam

The International Committee of All Africa Music Awards, AFRIMA, in partnership with the African Union Commission, has appointed Salif “A’salfo” Traoré as the Country Director of Côte D’Ivoire for All Africa Music Awards, AFRIMA.

The appointment was announced on May 17, 2021, in Casablanca, Morocco following the unanimous decision of the International Committee of AFRIMA.

Read Also: AFRIMA team visits Abidjan ahead 2021 edition

According to the Manager, Brand and Communication, AFRIMA, Zineb Seyad, “the core of AFRIMA’s mandate is to unify the African continent through music, and the role of the country director in achieving these objectives is key. Thus, the appointment of Traore is a significant, strategic step in the right direction specifically for the African creative industry and largely, the continent, as he possesses the skills and fortitude to contribute towards realizing the vision of AFRIMA.”

The appointment came as no surprise to many as Traoré is acknowledged as a giant in the African music and creative industry. His experience in music as a musician, songwriter, producer and record label owner spans over 20 years. His band, Magic System, in 1999, pioneered a new sound in the Ivorian music scene, recorded a song “1er Gaou” which became a smash indie hit in Africa and France three years later. The song meant the breakthrough of the little-known Magic System and setting the pace for a new generation of music in Côte D’Ivoire and Africa.

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