‘Shark Tank’ period 14 episode 4 witnessed entrepreneur Sofi Seck existing her company, Expedition SubSahara, hoping for a life-changing investment from a Shark. Expedition SubSahara discovers the Senegalese society of weaving baskets as a community as well as sells authentic handmade products made from entirely natural materials.
Expedition SubSahara: Who Are They and also What Do They Do?
A citizen of Senegal in West Africa, Sofi Seck comes from the Wolof Tribe, which has a customized where the ladies get together as well as weave baskets. The tradition satisfies of public activity as well as also gives them a method to make money. Sofi liked such get-togethers in her childhood years and enjoyed people she understood weave vibrant and also amazing baskets that were extremely practical in everyday life. At the age of 14, Sofi moved to the United States for more education and learning.
Hence, after a whole lot of thinking as well as preparation, Sofi, along with an organization companion, chose to present handwoven baskets in the States. Thus, Expedition Subsahara came right into existence, and also after serving as its Creative Director for a few months, Sofi took on the function of Head of Operations.
At its core, Expedition SubSahara is a business that produces and markets hand-made baskets. Sofi mentioned that there are no machines involved in the entire production process. While each basket is handwoven using sweetgrass and also vibrant fibers, the makers use a genuine weaving pattern that mirrors the style of the Wolof Tribe. In addition, while larger baskets can take over 40 hrs to produce, Sofi said that she and also her team unite at a musician collective in St. Louis, referred to as The Foundry, in order to work with the baskets.
Where Are Expedition SubSahara Now?
The item Sofi wanted to market was quite niched, to start with, and she wondered just how efficient the American market would certainly be for handmade woven baskets, which could be taken into consideration a luxury. Subsequently, her worries happened when the very first Kickstarter campaign she and her then-business partner launched in 2017 failed to hit its goal. At that very minute, Sofi’s partner chose to stroll away from the business, leaving the Senegalese indigenous to fend for herself.
Sofi was established to make Expedition SubSahara a success and also rejected to provide up. At existing, apart from handwoven baskets, Expedition SubSahara markets other handmade items, consisting of rollercoasters as well as shoppers, lockets, and placemats.
In addition, the prices are fairly diverse as well as variety between $29 for smaller sized objects to regarding $200 for large baskets. While Expedition SubSahara products can be purchased exclusively on their web site, Sofi even allots 20% of her yearly earnings or $50,000 (whichever is greater) as funds to build a Science, Technology, Engineering, Art, as well as Maths (STEAM) School for ladies in Senegal, which will certainly take around $300,000. Observing Sofi’s rise to success is fairly motivating, and also we desire her all the best in her endeavors and also goals.
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