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Media firm takes Nollywood movies to U.S., others

By Oyebola Owolabi

The Africa Channel (TAC), an independent media company, has reached a licensing and distribution deal with ROK Studios and a Canal company to bring premier Nollywood films to the United States (U.S) and global audiences.

The licensing and distribution partnership will encompass current releases and hundreds of hours from the catalog of Nollywood releases from 2015 to 2020.

Popular movies premiering in North America, for the first time, include The Secretary; Ovy’s Voice; Picture Perfect; Dear Mummy B; A Woman’s Scorn and more.

Select premium content from over 370 licensed titles will be programmed on The Africa Channel cable platform in North America and the Caribbean, while majority of the catalog will be made available on Demand Africa through subscription Video on-Demand (SVOD) as well as the Free Ad-Supported Streaming (FAST) platforms globally outside Africa.

Executive Vice President and General Manager, The Africa Channel, Narendra Reddy, said: “We are delighted to partner with Rok Studios to bring North American audiences this expanded selection of content from Nollywood – the second-largest movie industry in the world.

“Canal and Thema TV’s commitment to presenting multicultural content to global audiences aligns with our own, and this is a first step in building an expanded relationship with one of the preeminent media companies in the world.”

Chief Executive of Thema America Patrick Rivet said: “We are very excited to have teamed up with the Africa Channel and ROK Studios on this content partnership for the Americas. TAC’s robust library speaks to the understating of the need for change in U.S, which will allow us to better respond to the ongoing conversation surrounding content diversity and multicultural productions.

“At Thema America, we believe that content with a strong cultural identity is crossing boundaries to grab diverse audiences and start conversations.”

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