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What is Pepsi, Where’s my Jet? Where are John Leonard and Todd Hoffman Now?

Pepsi, Where’s my Jet? on Netflix tells the tale of John Leonard and also Todd Hoffman’s attempt to take on Pepsi after they declared that a commercial supplied a Harrier jet as a collect-and-redeem promotional reward.

In regulation school, some instances are well-known since they conjure up significant lawful questions and also spur ongoing conversation amongst students. Brown v. Board of Education and also Marbury v. Madison first come to mind. Because of the strange or one-of-a-kind realities that bring the parties with each other, other situations make their method into law institution lore.

My preferred instance in legislation institution was Leonard v. PepsiCo as well as Netflix’s new docudrama collection Pepsi, Where’s my Jet? informs the tale of this impressive suit.

What is Pepsi, Where’s my Jet? About?

Involved in the Cola battles, Pepsi required to make a splash to take on Coke. It had put lots of money into hostile ads that included celebrities, versions, as well as various other social numbers to interest a younger generation of soft drink lovers.

To incentivize much more soft drink drinking, Pepsi revealed a new campaign that permitted consumers to collect points with each Pepsi purchase and trade those factors in for well-known goods. In an industrial promoting this new program, a young adult is shown using numerous Pepsi items. The matching factors for each thing are revealed throughout.

In the long run, however, the teenager is revealed landing a harrier jet next to his college. 7 million flashes on the screen signify the points required to redeem the jet, without any language showing that it’s any disclaimer nor a joke to confirm.

A young man named John Leonard saw this business and also desired that jet. He teamed up with Todd Hoffman, an older entrepreneur, to create a strategy to acquire sufficient Pepsi to trade it in for the jet.

Pepsi dealt with the duo all the way to federal court once they got the requisite factors. Along the road, the once-superstar-now-incarcerated lawyer Michael Avenatti sign up with to launch a media blitz against Pepsi.

Since it was littered with jokes as well as exaggeration throughout, the area court eventually determined that the commercial really did not comprise an authentic deal. Yet Leonard v. PepsiCo continues to be one of law school’s even more hotly questioned cases.

Where are John Leonard as well as Todd Hoffman today?

The pair eventually shed in court after giving up Pepsi’s negotiation deal, however they’ve stayed close. They initially fulfilled on a hill climbing up exploration in Alaska, as well as they’ve continued climbing up ever since.

Today, John Leonard is a park ranger living in Alaska. And he remains to share his tale about exactly how he went toe-to-toe with among the biggest companies in America. Todd Hoffman had been an effective entrepreneur, associated with endeavors varying in industries from automotive to real estate. He survived an episode of brain cancer cells in the early 90s and faced another harrowing round of cancer in 2021. Nevertheless, these difficulties haven’t prevented him from climbing.

John and also Todd never ever obtained their jet, however their entertaining sincerity about this wild challenge makes viewers wish they had actually been successful.

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