The Pulse Influencer Awards 2023 ended with colorful ceremonies in Pulse markets in Nigeria, Ghana, Kenya, Senegal, Uganda and C7te d’ivoire. More than a thousand influencers, celebrities and leading figures of the media and entertainment industry attended the ceremonies marking the end of the Pulse Influencer Awards 2023 season.
This year’s awards, which are already in their third year, have surpassed the previous ones not only in terms of audience engagement (page views, approvals and reach), but also in terms of industry participation. This year we recorded more than 2.73 million votes from viewers in the participating countries. We’ve also seen more brand partnerships and sponsorship for this year’s awards, including brands like MTN, Ayoba, Indomie, Whitley Neil, Jameson, Gino and more.
The Pulse Influencer Awards were created with the aim of providing a platform to recognize, highlight and collaborate with influencers and creatives in Africa who excel in their niches and build engaged and expanding communities. Influencers are an increasingly important vertical for digital sales and offer brands the opportunity to connect with the right audience.
In recent years, the awards have achieved this goal, and this year even more with more influencer presence, a significant jump in voting, engagement and reach metrics.
Katharina Link, CEO of Pulse, said at Pulse that the success of our Influencer Awards 2023 highlights the rich creativity across Africa. Every year we want to celebrate and promote digital talents that inspire, entertain and reflect our vibrant cultures.
This year’s record commitment was really inspiring. The awards are an important part of our work in initiating digital media collaborations in Africa and our goal is to build a cauldron of creativity, digital media and content distribution.
This year is definitely a milestone on the way to this goal. While we are celebrating today’s successes, we are also looking to the future and are always striving for something higher.
Kanyinsola Aroyewun, director of marketing and content growth at Pulse, said about this year’s awards that the Pulse Influencer Awards are growing every year. We discover new creators through the nomination phase and feel the strength of the nominated communities during the voting phase.
I am pleased to inform you that this third edition of the Awards has been concluded with our figures showing that this was the biggest and best edition ever. We recorded a significantly higher participation of influencer and celebrity communities in all our markets and an overall stronger positive feedback from the audience.
Some winners of the markets are Blacko, who came out as the Music Influencer of the Year in Ghana, Bella Okagbue, who won the awards in the fashion and lifestyle categories in Nigeria, Holy Dave, winner of the Food Influencer of the Year in Kenya.
In Senegal, Malawi Pikine won the TikTok Influencer of the Year, in Ivoire, the Business Influencer of the Year Awards went to Dabali Express, and in Uganda, Ceci Ka Mummy won the new Next Gen Influencer of the Year category.
This year’s awards ceremony statistics show that it has been a far bigger awards ceremony season than in previous years. Pulse expects greater success with the Pulse Influencer Awards in the coming years.